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Category – year-over-year comparison
Click on a category to expand subcategories down to product level
Před rokem
Nyní
Bavlněné tepláky
84 725 Kč
145 897 Kč
+72,2 %
Slim fit tepláky
59 623 Kč
116 435 Kč
+95,3 %
Sportovní tepláky
172 618 Kč
43 650 Kč
-74,7 %
Category revenue share & progress over time
Revenue breakdown of TOP categories compared to previous year
Display: TOP 5
TOP 5
TOP 10
Last year
267 %
188 %
545 %
This year
477 %
381 %
143 %
Bavlněné tepláky
Slim fit tepláky
Sportovní tepláky
Channel attribution by category
Source types contributing to revenue in each category
Paid
Organic
AI
Slim fit tepláky
28 %
64 %
8 %
Sportovní tepláky
42 %
38 %
20 %
Bavlněné tepláky
41 %
32 %
27 %
Acquisition vs. retention categories
Category revenue breakdown between new and returning customers
New customers
Returning
Slim fit tepláky
59 %
41 %
Sportovní tepláky
78 %
22 %
Bavlněné tepláky
44 %
56 %