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Category – year-over-year comparison
Click on a category to expand subcategories down to product level
Před rokem
Nyní
Černé džíny
30 380 Kč
168 225 Kč
+453,7 %
Modré džíny
177 175 Kč
151 312 Kč
-14,6 %
Šedé džíny
111 438 Kč
90 690 Kč
-18,6 %
Category revenue share & progress over time
Revenue breakdown of TOP categories compared to previous year
Display: TOP 5
TOP 5
TOP 10
Last year
95 %
555 %
349 %
This year
41 %
369 %
221 %
Černé džíny
Modré džíny
Šedé džíny
Channel attribution by category
Source types contributing to revenue in each category
Paid
Organic
AI
Černé džíny
61 %
28 %
11 %
Modré džíny
54 %
20 %
26 %
Šedé džíny
27 %
51 %
22 %
Acquisition vs. retention categories
Category revenue breakdown between new and returning customers
New customers
Returning
Černé džíny
59 %
41 %
Modré džíny
41 %
59 %
Šedé džíny
75 %
25 %