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Category – year-over-year comparison Click on a category to expand subcategories down to product level

Před rokem
Nyní
Kožené tenisky
51 631 Kč 121 383 Kč +135,1 %
Kotníkové boty
127 491 Kč 56 581 Kč -55,6 %
Bílé tenisky
50 627 Kč 34 320 Kč -32,2 %

Category revenue share & progress over time Revenue breakdown of TOP categories compared to previous year

Last year
225 %
555 %
22 %
This year
572 %
267 %
162 %
Kožené tenisky
Kotníkové boty
Bílé tenisky

Channel attribution by category Source types contributing to revenue in each category

Paid
Organic
AI
Kotníkové boty
21 %
60 %
19 %
Kožené tenisky
43 %
41 %
16 %
Bílé tenisky
34 %
40 %
26 %

Acquisition vs. retention categories Category revenue breakdown between new and returning customers

New customers
Returning
Kotníkové boty
34 %
66 %
Kožené tenisky
82 %
18 %
Bílé tenisky
63 %
37 %