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Category – year-over-year comparison Click on a category to expand subcategories down to product level

Před rokem
Nyní
Oxford polobotky
52 554 Kč 139 928 Kč +166,3 %
Derby obuv
19 868 Kč 74 327 Kč +274,1 %
Společenské boty
98 941 Kč 43 887 Kč -55,6 %

Category revenue share & progress over time Revenue breakdown of TOP categories compared to previous year

Last year
307 %
116 %
577 %
This year
542 %
288 %
17 %
Oxford polobotky
Derby obuv
Společenské boty

Channel attribution by category Source types contributing to revenue in each category

Paid
Organic
AI
Oxford polobotky
49 %
24 %
27 %
Společenské boty
20 %
58 %
22 %
Derby obuv
58 %
30 %
12 %

Acquisition vs. retention categories Category revenue breakdown between new and returning customers

New customers
Returning
Oxford polobotky
86 %
14 %
Společenské boty
57 %
43 %
Derby obuv
32 %
68 %