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Category – year-over-year comparison Click on a category to expand subcategories down to product level

Před rokem
Nyní
Kožené loafery
56 993 Kč 203 440 Kč +257,0 %
Hnědé mokasíny
76 880 Kč 76 919 Kč +0,1 %
Černé mokasíny
58 323 Kč 64 247 Kč +10,2 %

Category revenue share & progress over time Revenue breakdown of TOP categories compared to previous year

Last year
297 %
40 %
303 %
This year
59 %
223 %
186 %
Kožené loafery
Hnědé mokasíny
Černé mokasíny

Channel attribution by category Source types contributing to revenue in each category

Paid
Organic
AI
Černé mokasíny
14 %
59 %
27 %
Kožené loafery
38 %
49 %
13 %
Hnědé mokasíny
38 %
53 %
9 %

Acquisition vs. retention categories Category revenue breakdown between new and returning customers

New customers
Returning
Černé mokasíny
36 %
64 %
Kožené loafery
52 %
48 %
Hnědé mokasíny
84 %
16 %