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Category – year-over-year comparison Click on a category to expand subcategories down to product level

Před rokem
Nyní
96 560 Kč 50 144 Kč -48,1 %
33 115 Kč 44 271 Kč +33,7 %

Category revenue share & progress over time Revenue breakdown of TOP categories compared to previous year

Last year
745 %
255 %
This year
531 %
469 %
Outdoorové bundy
Turistické kalhoty

Channel attribution by category Source types contributing to revenue in each category

Paid
Organic
AI
Outdoorové bundy
20 %
53 %
27 %
Turistické kalhoty
27 %
49 %
24 %

Acquisition vs. retention categories Category revenue breakdown between new and returning customers

New customers
Returning
Outdoorové bundy
40 %
60 %
Turistické kalhoty
45 %
55 %