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Category – year-over-year comparison Click on a category to expand subcategories down to product level

Před rokem
Nyní
Business obleky
16 659 Kč 49 048 Kč +194,4 %
Smokinky
37 697 Kč 48 285 Kč +28,1 %
Tmavě modré obleky
47 141 Kč 27 710 Kč -41,2 %

Category revenue share & progress over time Revenue breakdown of TOP categories compared to previous year

Last year
164 %
371 %
464 %
This year
392 %
386 %
222 %
Business obleky
Smokinky
Tmavě modré obleky

Channel attribution by category Source types contributing to revenue in each category

Paid
Organic
AI
Tmavě modré obleky
61 %
24 %
15 %
Smokinky
63 %
33 %
Business obleky
38 %
38 %
24 %

Acquisition vs. retention categories Category revenue breakdown between new and returning customers

New customers
Returning
Tmavě modré obleky
62 %
38 %
Smokinky
67 %
33 %
Business obleky
26 %
74 %