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Category – year-over-year comparison Click on a category to expand subcategories down to product level

Před rokem
Nyní
27 123 Kč 11 201 Kč -58,7 %
6 662 Kč 1 824 Kč -72,6 %

Category revenue share & progress over time Revenue breakdown of TOP categories compared to previous year

Last year
803 %
197 %
This year
86 %
14 %
Pánská pyžama
Dámská pyžama

Channel attribution by category Source types contributing to revenue in each category

Paid
Organic
AI
Pánská pyžama
47 %
26 %
27 %
Dámská pyžama
42 %
35 %
23 %

Acquisition vs. retention categories Category revenue breakdown between new and returning customers

New customers
Returning
Pánská pyžama
32 %
68 %
Dámská pyžama
35 %
65 %