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Noční prádlo a pyžama
Pyžama
7 days
30 days
60 days
Products overview
Categories
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Category – year-over-year comparison
Click on a category to expand subcategories down to product level
Před rokem
Nyní
Pánská pyžama
27 123 Kč
11 201 Kč
-58,7 %
Dámská pyžama
6 662 Kč
1 824 Kč
-72,6 %
Category revenue share & progress over time
Revenue breakdown of TOP categories compared to previous year
Display: TOP 5
TOP 5
TOP 10
Last year
803 %
197 %
This year
86 %
14 %
Pánská pyžama
Dámská pyžama
Channel attribution by category
Source types contributing to revenue in each category
Paid
Organic
AI
Pánská pyžama
47 %
26 %
27 %
Dámská pyžama
42 %
35 %
23 %
Acquisition vs. retention categories
Category revenue breakdown between new and returning customers
New customers
Returning
Pánská pyžama
32 %
68 %
Dámská pyžama
35 %
65 %