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Category – year-over-year comparison Click on a category to expand subcategories down to product level

Před rokem
Nyní
75 889 Kč 137 176 Kč +80,8 %
189 464 Kč 55 246 Kč -70,8 %

Category revenue share & progress over time Revenue breakdown of TOP categories compared to previous year

Last year
286 %
714 %
This year
713 %
287 %
Mikiny bez kapuce
Mikiny s kapucí

Channel attribution by category Source types contributing to revenue in each category

Paid
Organic
AI
Mikiny bez kapuce
63 %
26 %
11 %
Mikiny s kapucí
37 %
41 %
22 %

Acquisition vs. retention categories Category revenue breakdown between new and returning customers

New customers
Returning
Mikiny bez kapuce
27 %
73 %
Mikiny s kapucí
88 %
12 %