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Category – year-over-year comparison Click on a category to expand subcategories down to product level

Před rokem
Nyní
Oversize mikiny
84 585 Kč 153 647 Kč +81,6 %
Zipové mikiny
48 457 Kč 135 154 Kč +178,9 %
Klokanky s kapucí
27 969 Kč 37 808 Kč +35,2 %

Category revenue share & progress over time Revenue breakdown of TOP categories compared to previous year

Last year
525 %
301 %
174 %
This year
47 %
414 %
116 %
Oversize mikiny
Zipové mikiny
Klokanky s kapucí

Channel attribution by category Source types contributing to revenue in each category

Paid
Organic
AI
Oversize mikiny
48 %
37 %
15 %
Zipové mikiny
33 %
60 %
7 %
Klokanky s kapucí
34 %
54 %
12 %

Acquisition vs. retention categories Category revenue breakdown between new and returning customers

New customers
Returning
Oversize mikiny
27 %
73 %
Zipové mikiny
74 %
26 %
Klokanky s kapucí
61 %
39 %