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Mikiny a pulovry
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Category – year-over-year comparison
Click on a category to expand subcategories down to product level
Před rokem
Nyní
Fleece mikiny
98 803 Kč
139 726 Kč
+41,4 %
Sportovní mikiny
60 754 Kč
37 537 Kč
-38,2 %
Crewneck mikiny
55 011 Kč
19 305 Kč
-64,9 %
Category revenue share & progress over time
Revenue breakdown of TOP categories compared to previous year
Display: TOP 5
TOP 5
TOP 10
Last year
46 %
283 %
256 %
This year
711 %
191 %
98 %
Fleece mikiny
Sportovní mikiny
Crewneck mikiny
Channel attribution by category
Source types contributing to revenue in each category
Paid
Organic
AI
Fleece mikiny
41 %
34 %
25 %
Sportovní mikiny
65 %
26 %
9 %
Crewneck mikiny
21 %
66 %
13 %
Acquisition vs. retention categories
Category revenue breakdown between new and returning customers
New customers
Returning
Fleece mikiny
77 %
23 %
Sportovní mikiny
33 %
67 %
Crewneck mikiny
62 %
38 %