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Category – year-over-year comparison Click on a category to expand subcategories down to product level

Před rokem
Nyní
Džínové košile
34 324 Kč 136 168 Kč +296,7 %
Zimní flanelky
31 197 Kč 26 658 Kč -14,5 %
Kárované košile
69 078 Kč 19 127 Kč -72,3 %

Category revenue share & progress over time Revenue breakdown of TOP categories compared to previous year

Last year
255 %
232 %
513 %
This year
748 %
147 %
105 %
Džínové košile
Zimní flanelky
Kárované košile

Channel attribution by category Source types contributing to revenue in each category

Paid
Organic
AI
Džínové košile
44 %
43 %
13 %
Kárované košile
19 %
61 %
20 %
Zimní flanelky
43 %
32 %
25 %

Acquisition vs. retention categories Category revenue breakdown between new and returning customers

New customers
Returning
Džínové košile
71 %
29 %
Kárované košile
37 %
63 %
Zimní flanelky
51 %
49 %