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Category – year-over-year comparison Click on a category to expand subcategories down to product level

Před rokem
Nyní
Regular fit košile
102 597 Kč 50 264 Kč -51,0 %
Smokinkové košile
40 766 Kč 20 913 Kč -48,7 %
Slim fit košile
25 593 Kč 19 130 Kč -25,3 %

Category revenue share & progress over time Revenue breakdown of TOP categories compared to previous year

Last year
607 %
241 %
151 %
This year
557 %
232 %
212 %
Regular fit košile
Smokinkové košile
Slim fit košile

Channel attribution by category Source types contributing to revenue in each category

Paid
Organic
AI
Smokinkové košile
29 %
44 %
27 %
Slim fit košile
60 %
27 %
13 %
Regular fit košile
45 %
36 %
19 %

Acquisition vs. retention categories Category revenue breakdown between new and returning customers

New customers
Returning
Smokinkové košile
42 %
58 %
Slim fit košile
70 %
30 %
Regular fit košile
25 %
75 %