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Category – year-over-year comparison Click on a category to expand subcategories down to product level

Před rokem
Nyní
Černé džíny
14 666 Kč 112 620 Kč +667,9 %
Slim fit džíny
16 968 Kč 94 420 Kč +456,5 %
Regular džíny
83 759 Kč 41 737 Kč -50,2 %

Category revenue share & progress over time Revenue breakdown of TOP categories compared to previous year

Last year
127 %
147 %
726 %
This year
453 %
38 %
168 %
Černé džíny
Slim fit džíny
Regular džíny

Channel attribution by category Source types contributing to revenue in each category

Paid
Organic
AI
Regular džíny
40 %
53 %
7 %
Černé džíny
49 %
47 %
Slim fit džíny
18 %
61 %
21 %

Acquisition vs. retention categories Category revenue breakdown between new and returning customers

New customers
Returning
Regular džíny
73 %
27 %
Černé džíny
25 %
75 %
Slim fit džíny
57 %
43 %