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Category – year-over-year comparison Click on a category to expand subcategories down to product level

Před rokem
Nyní
Wide leg džíny
87 256 Kč 69 689 Kč -20,1 %
Mom džíny
61 743 Kč 58 250 Kč -5,7 %
High waist džíny
40 675 Kč 29 481 Kč -27,5 %

Category revenue share & progress over time Revenue breakdown of TOP categories compared to previous year

Last year
46 %
326 %
214 %
This year
443 %
37 %
187 %
Wide leg džíny
Mom džíny
High waist džíny

Channel attribution by category Source types contributing to revenue in each category

Paid
Organic
AI
Mom džíny
24 %
70 %
6 %
Wide leg džíny
54 %
34 %
12 %
High waist džíny
53 %
28 %
19 %

Acquisition vs. retention categories Category revenue breakdown between new and returning customers

New customers
Returning
Mom džíny
89 %
11 %
Wide leg džíny
77 %
23 %
High waist džíny
62 %
38 %