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Dětské oblečení
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7 days
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Category – year-over-year comparison
Click on a category to expand subcategories down to product level
Před rokem
Nyní
Dětská body
260 741 Kč
266 404 Kč
+2,2 %
Dupačky
305 172 Kč
117 881 Kč
-61,4 %
Kojenecké doplňky
96 967 Kč
110 496 Kč
+14,0 %
Category revenue share & progress over time
Revenue breakdown of TOP categories compared to previous year
Display: TOP 10
TOP 5
TOP 10
Last year
393 %
46 %
146 %
This year
538 %
238 %
223 %
Dětská body
Dupačky
Kojenecké doplňky
Channel attribution by category
Source types contributing to revenue in each category
Paid
Organic
AI
Dupačky
51 %
37 %
12 %
Dětská body
45 %
44 %
11 %
Kojenecké doplňky
17 %
68 %
15 %
Acquisition vs. retention categories
Category revenue breakdown between new and returning customers
New customers
Returning
Dupačky
75 %
25 %
Dětská body
77 %
23 %
Kojenecké doplňky
89 %
11 %