general.loading
Loading data...
Please wait, data is being updated

Category – year-over-year comparison Click on a category to expand subcategories down to product level

Před rokem
Nyní
260 741 Kč 266 404 Kč +2,2 %
305 172 Kč 117 881 Kč -61,4 %
96 967 Kč 110 496 Kč +14,0 %

Category revenue share & progress over time Revenue breakdown of TOP categories compared to previous year

Last year
393 %
46 %
146 %
This year
538 %
238 %
223 %
Dětská body
Dupačky
Kojenecké doplňky

Channel attribution by category Source types contributing to revenue in each category

Paid
Organic
AI
Dupačky
51 %
37 %
12 %
Dětská body
45 %
44 %
11 %
Kojenecké doplňky
17 %
68 %
15 %

Acquisition vs. retention categories Category revenue breakdown between new and returning customers

New customers
Returning
Dupačky
75 %
25 %
Dětská body
77 %
23 %
Kojenecké doplňky
89 %
11 %