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Category – year-over-year comparison Click on a category to expand subcategories down to product level

Před rokem
Nyní
Čepičky pro miminka
204 029 Kč 94 990 Kč -53,4 %
Rukavičky
280 742 Kč 61 283 Kč -78,2 %
Bryndáčky
77 619 Kč 44 551 Kč -42,6 %

Category revenue share & progress over time Revenue breakdown of TOP categories compared to previous year

Last year
363 %
499 %
138 %
This year
473 %
305 %
222 %
Čepičky pro miminka
Rukavičky
Bryndáčky

Channel attribution by category Source types contributing to revenue in each category

Paid
Organic
AI
Bryndáčky
40 %
50 %
10 %
Čepičky pro miminka
21 %
63 %
16 %
Rukavičky
17 %
74 %
9 %

Acquisition vs. retention categories Category revenue breakdown between new and returning customers

New customers
Returning
Bryndáčky
55 %
45 %
Čepičky pro miminka
82 %
18 %
Rukavičky
88 %
12 %