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Category – year-over-year comparison
Click on a category to expand subcategories down to product level
Před rokem
Nyní
Polodupačky
216 681 Kč
82 394 Kč
-62,0 %
Bavlněné dupačky
109 315 Kč
81 762 Kč
-25,2 %
Zimní kombinézy
128 344 Kč
65 630 Kč
-48,9 %
Category revenue share & progress over time
Revenue breakdown of TOP categories compared to previous year
Display: TOP 5
TOP 5
TOP 10
Last year
477 %
241 %
282 %
This year
359 %
356 %
286 %
Polodupačky
Bavlněné dupačky
Zimní kombinézy
Channel attribution by category
Source types contributing to revenue in each category
Paid
Organic
AI
Bavlněné dupačky
67 %
26 %
7 %
Zimní kombinézy
29 %
59 %
12 %
Polodupačky
54 %
33 %
13 %
Acquisition vs. retention categories
Category revenue breakdown between new and returning customers
New customers
Returning
Bavlněné dupačky
49 %
51 %
Zimní kombinézy
64 %
36 %
Polodupačky
76 %
24 %