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Category – year-over-year comparison Click on a category to expand subcategories down to product level

Před rokem
Nyní
Tílka
85 384 Kč 146 607 Kč +71,7 %
Dívčí trička
122 638 Kč 89 009 Kč -27,4 %
Elegantní halenky
75 929 Kč 36 653 Kč -51,7 %

Category revenue share & progress over time Revenue breakdown of TOP categories compared to previous year

Last year
301 %
432 %
267 %
This year
538 %
327 %
135 %
Tílka
Dívčí trička
Elegantní halenky

Channel attribution by category Source types contributing to revenue in each category

Paid
Organic
AI
Dívčí trička
35 %
41 %
24 %
Tílka
27 %
69 %
Elegantní halenky
18 %
63 %
19 %

Acquisition vs. retention categories Category revenue breakdown between new and returning customers

New customers
Returning
Dívčí trička
37 %
63 %
Tílka
61 %
39 %
Elegantní halenky
56 %
44 %