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Category – year-over-year comparison Click on a category to expand subcategories down to product level

Před rokem
Nyní
Kožené capačky
62 305 Kč 134 600 Kč +116,0 %
Softshellové capačky
86 063 Kč 82 498 Kč -4,1 %
Zimní capačky
113 813 Kč 31 155 Kč -72,6 %

Category revenue share & progress over time Revenue breakdown of TOP categories compared to previous year

Last year
238 %
328 %
434 %
This year
542 %
332 %
125 %
Kožené capačky
Softshellové capačky
Zimní capačky

Channel attribution by category Source types contributing to revenue in each category

Paid
Organic
AI
Softshellové capačky
43 %
41 %
16 %
Kožené capačky
38 %
52 %
10 %
Zimní capačky
38 %
58 %

Acquisition vs. retention categories Category revenue breakdown between new and returning customers

New customers
Returning
Softshellové capačky
39 %
61 %
Kožené capačky
65 %
35 %
Zimní capačky
80 %
20 %