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Category – year-over-year comparison
Click on a category to expand subcategories down to product level
Před rokem
Nyní
Svetry a kardigany
352 501 Kč
560 675 Kč
+59,1 %
Kalhoty a džíny
518 231 Kč
157 423 Kč
-69,6 %
Topy a blůzy
74 795 Kč
112 151 Kč
+49,9 %
Šaty a sukně
94 542 Kč
61 707 Kč
-34,7 %
Category revenue share & progress over time
Revenue breakdown of TOP categories compared to previous year
Display: TOP 10
TOP 5
TOP 10
Last year
339 %
498 %
72 %
91 %
This year
629 %
176 %
126 %
69 %
Svetry a kardigany
Kalhoty a džíny
Topy a blůzy
Šaty a sukně
Channel attribution by category
Source types contributing to revenue in each category
Paid
Organic
AI
Svetry a kardigany
32 %
49 %
19 %
Kalhoty a džíny
19 %
71 %
10 %
Šaty a sukně
61 %
33 %
6 %
Topy a blůzy
26 %
60 %
14 %
Acquisition vs. retention categories
Category revenue breakdown between new and returning customers
New customers
Returning
Svetry a kardigany
33 %
67 %
Kalhoty a džíny
71 %
29 %
Šaty a sukně
78 %
22 %
Topy a blůzy
41 %
59 %