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Category – year-over-year comparison Click on a category to expand subcategories down to product level

Před rokem
Nyní
Wide Leg džíny
50 752 Kč 292 660 Kč +476,6 %
Džíny High Waist
17 876 Kč 169 730 Kč +849,5 %
Skinny džíny
160 502 Kč 139 139 Kč -13,3 %

Category revenue share & progress over time Revenue breakdown of TOP categories compared to previous year

Last year
221 %
78 %
70 %
This year
487 %
282 %
231 %
Wide Leg džíny
Džíny High Waist
Skinny džíny

Channel attribution by category Source types contributing to revenue in each category

Paid
Organic
AI
Skinny džíny
49 %
34 %
17 %
Wide Leg džíny
39 %
56 %
Džíny High Waist
46 %
49 %

Acquisition vs. retention categories Category revenue breakdown between new and returning customers

New customers
Returning
Skinny džíny
84 %
16 %
Wide Leg džíny
38 %
62 %
Džíny High Waist
71 %
29 %