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Category – year-over-year comparison Click on a category to expand subcategories down to product level

Před rokem
Nyní
Elegantní kalhoty
116 623 Kč 121 021 Kč +3,8 %
Černé chino
96 467 Kč 63 390 Kč -34,3 %
Béžové chino
95 482 Kč 44 379 Kč -53,5 %

Category revenue share & progress over time Revenue breakdown of TOP categories compared to previous year

Last year
378 %
313 %
309 %
This year
529 %
277 %
194 %
Elegantní kalhoty
Černé chino
Béžové chino

Channel attribution by category Source types contributing to revenue in each category

Paid
Organic
AI
Elegantní kalhoty
68 %
29 %
Černé chino
20 %
53 %
27 %
Béžové chino
26 %
69 %

Acquisition vs. retention categories Category revenue breakdown between new and returning customers

New customers
Returning
Elegantní kalhoty
49 %
51 %
Černé chino
27 %
73 %
Béžové chino
77 %
23 %