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Category – year-over-year comparison Click on a category to expand subcategories down to product level

Před rokem
Nyní
Mokasíny
160 820 Kč 48 073 Kč -70,1 %
Špičaté baleríny
135 927 Kč 46 388 Kč -65,9 %
Kožené baleríny
18 645 Kč 26 593 Kč +42,6 %

Category revenue share & progress over time Revenue breakdown of TOP categories compared to previous year

Last year
51 %
431 %
59 %
This year
397 %
383 %
22 %
Mokasíny
Špičaté baleríny
Kožené baleríny

Channel attribution by category Source types contributing to revenue in each category

Paid
Organic
AI
Mokasíny
58 %
26 %
16 %
Špičaté baleríny
45 %
37 %
18 %
Kožené baleríny
31 %
46 %
23 %

Acquisition vs. retention categories Category revenue breakdown between new and returning customers

New customers
Returning
Mokasíny
62 %
38 %
Špičaté baleríny
56 %
44 %
Kožené baleríny
37 %
63 %