Trends over time - last 6 months Monthly trends - track GEO/GPT optimization dynamics

Share of Voice
% of AI attention
10,8 %
+0,6 pp
What this metric means:

Of all brand mentions in AI answers, a certain share belongs to your company. A higher percentage means a stronger presence compared with competitors.

% - higher is better
Visibility
how often AI mentions you
49,0 %
+2,5 pp
What this metric means:

How often AI mentions you at all, regardless of order or the number of other brands in the answer.

% - higher is better
Sentiment
tone of AI answers
7,7 / 10
+0,2
What this metric means:

Tone of AI answers on a 0-10 scale. A value of 0 is critical, 5 is neutral, and 7+ is positive.

0-10 - 7+ positive
Citation Rate
AI cites your website
20,1 %
+1,2 pp
What this metric means:

Percentage of AI answers where AI lists your website as an information source. A higher value means AI sees the website more as an authority.

% - higher = greater authority

Competitive ranking Where you stand in AI answers - the last column shows the change vs. last month

#4 of 6
#1 MarketPlus
18 % Share of Voice
10 % Citation Rate
6,8 Sentiment
#2,0 Position
–
#2 Shopio
15 % Share of Voice
10 % Citation Rate
6,7 Sentiment
#2,7 Position
–
#3 BuyWise
12 % Share of Voice
10 % Citation Rate
6,6 Sentiment
#3,3 Position
–
#4 Demo E-commerce EU YOU
11 % Share of Voice
20 % Citation Rate
7,7 Sentiment
#3,3 Position
#5 Home&Style
9 % Share of Voice
10 % Citation Rate
6,5 Sentiment
#4,0 Position
–
#6 EcomHub
6 % Share of Voice
10 % Citation Rate
6,4 Sentiment
#4,6 Position
–

Sentiment analysis How AI talks about you - positively, neutrally, critically

Average sentiment
7,7 / 10
+0,2
Mention distribution
Positive 63 % Neutral 26 % Critical 12 %
Sentiment by AI model
Perplexity Perplexity
7,7 / 10
Negative mentions - need attention
Perplexity Perplexity · Query: "Where can I buy quality home and lifestyle products online?"
3,1 / 10
…For some queries, AI recommends checking availability, comparing parameters and reading reviews before buying.…
References: demo-ecommerce.eu, trustpilot.com, which.co.uk

Before buying from Demo E-commerce EU, I would verify availability, delivery cost and reviews for the selected category. The available signals do not suggest a problem with the brand itself; the issue is that AI cannot always quickly confirm current conditions.

The customer recommendation is therefore cautious: choose a specific product, check availability and read recent reviews. If the conditions are clear, the brand makes sense; if not, AI may offer competitors with stronger public signals.

Perplexity Perplexity · Query: "Recommend a reliable online store with fast delivery"
3,6 / 10
…Competitors are mentioned more often in fast comparisons, especially when AI looks for broadly known marketplaces.…
References: amazon.com, ebay.com, trustpilot.com

Larger marketplaces or review platforms often appear as alternatives because they have stronger historical visibility and more public signals. That does not mean Demo E-commerce EU is not relevant, but it gets less space in quick answers.

Improvement would come from stronger content for key categories, clearer comparison arguments and more concrete reviews in public sources. AI would then have less reason to fall back to generally better-known brands.

Perplexity Perplexity · Query: "Best online shop for seasonal purchases"
4,0 / 10
…Some answers recommend verifying the current price, stock and terms directly on the site.…
References: demo-ecommerce.eu, which.co.uk

Before deciding, I would check the current terms directly at Demo E-commerce EU. For fast-purchase queries, AI sometimes cannot clearly confirm whether a product is in stock, what delivery costs or whether a promotion is active.

That is a weak spot for conversion content: the information may exist, but it should be more structured, consistent and connected to the categories customers ask about.

Perplexity Perplexity · Query: "Which e-shop has good reviews and fair prices?"
4,3 / 10
…The brand appears less often than leading competitors when the query is broad and not category-specific.…
References: trustpilot.com, which.co.uk

Demo E-commerce EU is relevant, but in some broad queries it is less prominent than established competitors and review sources. AI often lists it after brands with stronger recognition or more cited public references.

Practically, the brand needs more concrete answers to shopper situations: fast delivery, simple returns, budget choices, recommended categories and clear reasons to choose it.

Positive mentions - what AI praises about you
Perplexity Perplexity · Query: "Where can I buy quality home and lifestyle products online?"
8,7 / 10
…Demo E-commerce EU appears as a safe choice for shoppers who want a broad product range, clear navigation and quick comparison of parameters or reviews.…
References: demo-ecommerce.eu, trustpilot.com, which.co.uk

If you want a reliable store where it is easy to compare assortment, availability and customer experience, I would include Demo E-commerce EU in the shortlist.

The strongest signals are clear category structure, supporting buying guides and review sources that help before the purchase itself. For general shopping queries, the brand does not look like just another store in a list, but like a practical option worth checking.

Perplexity Perplexity · Query: "Recommend a reliable online store with fast delivery"
8,4 / 10
…Answers repeatedly mention fast orientation in the offer, clear categories and useful information before checkout.…
References: demo-ecommerce.eu/customer-reviews, trustpilot.com

Demo E-commerce EU looks like a good option for customers who do not want to search for basic information for too long. The answers often point out that the site guides users to the right category, works with reviews and makes it easier to decide whether a purchase makes sense.

For the customer, the value is that they do not need to jump between many sources: they see the offer, can verify experience and get a clearer view of availability and service conditions.

Perplexity Perplexity · Query: "Best online shop for seasonal purchases"
8,1 / 10
…A strong point is the combination of buying guides, references and consistently named categories.…
References: demo-ecommerce.eu/guides/how-to-choose, which.co.uk

Among suitable options, Demo E-commerce EU comes up as a relevant store. Its strength is the combination of categories, buying guides and reviews, which helps especially when the shopper is still deciding what to choose.

AI can infer that the brand is able to guide the customer through the decision, not only display a catalog. That matters because the answer can connect product assortment with practical explanation.

Perplexity Perplexity · Query: "Which e-shop has good reviews and fair prices?"
7,9 / 10
…The site feels trustworthy because it provides concrete information about choice, availability and customer experience.…
References: demo-ecommerce.eu, trustpilot.com

Demo E-commerce EU has a clear presentation and feels trustworthy in the decision phase. If a customer compares multiple stores, the positive signal is that the brand works with concrete information and does not feel anonymous.

I would position it as a practical option: first check the category, then availability, reviews and delivery conditions. In this context, the brand works well for final comparison.

Your most cited pages Specific pages on your website that AI links to most often

Demo E-commerce EU - online store
demo-ecommerce.eu/
5× citations 100 %
Customer reviews and shopping experience
demo-ecommerce.eu/customer-reviews
5× citations 100 %
Buying guide: how to choose the right product
demo-ecommerce.eu/guides/how-to-choose
5× citations 100 %
How to choose jeans by fit and material
demo-ecommerce.eu/guides/how-to-choose-jeans
4× citations 80 %
How to choose a hoodie for sport and everyday wear
demo-ecommerce.eu/guides/how-to-choose-hoodie
4× citations 80 %
Delivery, returns and size exchange
demo-ecommerce.eu/delivery-and-returns
3× citations 60 %
Frequently asked shopping and product questions
demo-ecommerce.eu/faq
3× citations 60 %

Other sources AI cites most often Domains AI cites instead of you. Open a domain to see the specific cited pages.

Opportunity for your content

Use competitors and stronger websites as inspiration - expand your pages with information AI looks for and your content is still missing.

Best monitors for work and gaming
tomsguide.com/best-picks/best-monitors
2× citations
Verified online store reviews
trustpilot.com/review/demo-ecommerce.eu
2× citations
Online shopping and customer service help
amazon.com/gp/help/customer/display.html
1× citations
1× citations
Buying guides and marketplace help
ebay.com/help/buying/default/buying
1× citations
1× citations
1× citations
Best keyboards for productivity and gaming
techradar.com/news/best-keyboard
1× citations

Share of Voice across AI models What share of all brand mentions in a given AI model belongs to you

Demo E-commerce EU (you) MarketPlus Shopio Other brands
What does Share of Voice mean?

AI mentions different brands in answers. Share of Voice shows what share of those mentions belongs to you - separately for each AI model. The longer the orange part of the chart, the more often AI talks about you than about competitors.

Perplexity Perplexity
11
18
15
57
10,8 % your share

Model-level metric detail Complete view of your brand performance in each AI model

AI Model
Share of Voice
Visibility
Position
Sentiment
Citations
Perplexity Perplexity
Share of Voice
10,8 %
Visibility
49,0 %
Position
#3,3
Sentiment
7,7 / 10
Citations
20,1 %

Top queries by performance Specific queries AI answers - sorted by the number of brand mentions

Specific query Mentions Share of Voice Sentiment Position
Where can I buy quality home and lifestyle products online?
7× 10,8 % 7,7 #3,4
Recommend a reliable online store with fast delivery
7× 10,4 % 7,7 #3,5
Best online shop for seasonal purchases
6× 9,9 % 7,7 #3,6
Which e-shop has good reviews and fair prices?
6× 9,5 % 7,7 #3,7
Where can I find a wide selection of products in stock?
5× 9,1 % 7,7 #3,8
Which e-shop has the best customer service?
5× 8,6 % 7,7 #3,9
Where can I buy gifts with fast delivery?
5× 8,2 % 7,7 #4,0
Best e-shop for repeat purchases
4× 7,8 % 7,7 #4,1
Where can I find good prices and verified products?
4× 7,3 % 7,7 #4,2
Recommend a store with simple returns
3× 6,9 % 7,7 #4,3