Trends over time - last 6 months Monthly trends - track GEO/GPT optimization dynamics

Share of Voice
% of AI attention
9,5 %
+0,8 pp
What this metric means:

Of all brand mentions in AI answers, a certain share belongs to your company. A higher percentage means a stronger presence compared with competitors.

% - higher is better
Visibility
how often AI mentions you
52,0 %
+3,0 pp
What this metric means:

How often AI mentions you at all, regardless of order or the number of other brands in the answer.

% - higher is better
Sentiment
tone of AI answers
7,8 / 10
+0,2
What this metric means:

Tone of AI answers on a 0-10 scale. A value of 0 is critical, 5 is neutral, and 7+ is positive.

0-10 - 7+ positive
Citation Rate
AI cites your website
22,0 %
+1,6 pp
What this metric means:

Percentage of AI answers where AI lists your website as an information source. A higher value means AI sees the website more as an authority.

% - higher = greater authority

Competitive ranking Where you stand in AI answers - the last column shows the change vs. last month

#3 of 7
What AI generally thinks about this brand

What AI appreciates

Wide range of products in stock
65 %
Very helpful and responsive customer support
48 %
Modern, clear, and fast e-commerce website
32 %
High-quality and durable materials
24 %
Hassle-free free returns policy
18 %

Watch out for

Expensive shipping for smaller orders
42 %
More complex process for claiming damaged goods
28 %
Longer delivery times during seasonal peaks
19 %
Less intuitive filtering in some categories
15 %
Missing detailed manuals for specific products
11 %
Summary of AI model responses
What AI generally thinks about this brand

What AI appreciates

Very helpful and responsive customer support
65 %
Modern, clear, and fast e-commerce website
48 %
High-quality and durable materials
32 %
Hassle-free free returns policy
24 %
Eco-friendly packaging and sustainable approach
18 %

Watch out for

More complex process for claiming damaged goods
42 %
Longer delivery times during seasonal peaks
28 %
Less intuitive filtering in some categories
19 %
Missing detailed manuals for specific products
15 %
Customer support unavailable on weekends
11 %
Summary of AI model responses
What AI generally thinks about this brand

What AI appreciates

Very helpful and responsive customer support
65 %
Modern, clear, and fast e-commerce website
48 %
High-quality and durable materials
32 %
Hassle-free free returns policy
24 %
Eco-friendly packaging and sustainable approach
18 %

Watch out for

More complex process for claiming damaged goods
42 %
Longer delivery times during seasonal peaks
28 %
Less intuitive filtering in some categories
19 %
Missing detailed manuals for specific products
15 %
Customer support unavailable on weekends
11 %
Summary of AI model responses
What AI generally thinks about this brand

What AI appreciates

Modern, clear, and fast e-commerce website
65 %
High-quality and durable materials
48 %
Hassle-free free returns policy
32 %
Eco-friendly packaging and sustainable approach
24 %
Clear and user-friendly mobile application
18 %

Watch out for

Longer delivery times during seasonal peaks
42 %
Less intuitive filtering in some categories
28 %
Missing detailed manuals for specific products
19 %
Customer support unavailable on weekends
15 %
Higher price compared to direct competitors
11 %
Summary of AI model responses
What AI generally thinks about this brand

What AI appreciates

High-quality and durable materials
65 %
Hassle-free free returns policy
48 %
Eco-friendly packaging and sustainable approach
32 %
Clear and user-friendly mobile application
24 %
Long warranty and easy claims process
18 %

Watch out for

Less intuitive filtering in some categories
42 %
Missing detailed manuals for specific products
28 %
Customer support unavailable on weekends
19 %
Higher price compared to direct competitors
15 %
Frequent out-of-stock items for popular goods
11 %
Summary of AI model responses
What AI generally thinks about this brand

What AI appreciates

Hassle-free free returns policy
65 %
Eco-friendly packaging and sustainable approach
48 %
Clear and user-friendly mobile application
32 %
Long warranty and easy claims process
24 %
Fast delivery and reliable logistics
18 %

Watch out for

Missing detailed manuals for specific products
42 %
Customer support unavailable on weekends
28 %
Higher price compared to direct competitors
19 %
Frequent out-of-stock items for popular goods
15 %
Expensive shipping for smaller orders
11 %
Summary of AI model responses

Sentiment analysis How AI talks about you - positively, neutrally, critically

Average sentiment
7,8 / 10
+0,2
Mention distribution
Positive 65 % Neutral 24 % Critical 12 %
Sentiment by AI model
AI Overview AI Overview
7,7 / 10
AI Mode AI Mode
7,8 / 10
ChatGPT ChatGPT
7,9 / 10
Claude Claude
7,8 / 10
Gemini Gemini
7,8 / 10
Perplexity Perplexity
7,9 / 10
Negative mentions - need attention
Perplexity Perplexity · Query: "Where can I buy quality home and lifestyle products online?"
3,1 / 10
…For some queries, AI recommends checking availability, comparing parameters and reading reviews before buying.…
References: demo-ecommerce.eu, trustpilot.com, which.co.uk

Before buying from Demo E-commerce EU, I would verify availability, delivery cost and reviews for the selected category. The available signals do not suggest a problem with the brand itself; the issue is that AI cannot always quickly confirm current conditions.

The customer recommendation is therefore cautious: choose a specific product, check availability and read recent reviews. If the conditions are clear, the brand makes sense; if not, AI may offer competitors with stronger public signals.

ChatGPT ChatGPT · Query: "Recommend a reliable online store with fast delivery"
3,6 / 10
…Competitors are mentioned more often in fast comparisons, especially when AI looks for broadly known marketplaces.…
References: amazon.com, ebay.com, trustpilot.com

Larger marketplaces or review platforms often appear as alternatives because they have stronger historical visibility and more public signals. That does not mean Demo E-commerce EU is not relevant, but it gets less space in quick answers.

Improvement would come from stronger content for key categories, clearer comparison arguments and more concrete reviews in public sources. AI would then have less reason to fall back to generally better-known brands.

Gemini Gemini · Query: "Best online shop for seasonal purchases"
4,0 / 10
…Some answers recommend verifying the current price, stock and terms directly on the site.…
References: demo-ecommerce.eu, which.co.uk

Before deciding, I would check the current terms directly at Demo E-commerce EU. For fast-purchase queries, AI sometimes cannot clearly confirm whether a product is in stock, what delivery costs or whether a promotion is active.

That is a weak spot for conversion content: the information may exist, but it should be more structured, consistent and connected to the categories customers ask about.

Claude Claude · Query: "Which e-shop has good reviews and fair prices?"
4,3 / 10
…The brand appears less often than leading competitors when the query is broad and not category-specific.…
References: trustpilot.com, which.co.uk

Demo E-commerce EU is relevant, but in some broad queries it is less prominent than established competitors and review sources. AI often lists it after brands with stronger recognition or more cited public references.

Practically, the brand needs more concrete answers to shopper situations: fast delivery, simple returns, budget choices, recommended categories and clear reasons to choose it.

AI Mode AI Mode · Query: "Where can I find a wide selection of products in stock?"
4,5 / 10
…AI sometimes struggles to name the main differentiator and relies on generic arguments such as choice, price and availability.…
References: demo-ecommerce.eu, which.co.uk

For Demo E-commerce EU, the main reason to choose the store should be more visible. Answers mention general arguments such as selection, price and availability, but less often a specific differentiating benefit.

If the brand wants to perform better in AI answers, priority categories should state clearly who the product is for, how quickly shoppers can buy, how delivery works and what customer experience confirms.

AI Overview AI Overview · Query: "Which e-shop has the best customer service?"
4,8 / 10
…Some summaries lack concrete proof for recommendation, such as stronger reviews, category comparisons or clearly named benefits.…
References: trustpilot.com, which.co.uk, demo-ecommerce.eu

Stronger recommendations would need more public references, comparison arguments and category content written in the language of customer questions. AI has enough to mention the brand, but not always enough to make it the main recommendation.

Content such as how to choose, who the product is for, what to check before buying and common customer questions would increase the chance that the answer becomes a real recommendation instead of a generic mention.

Positive mentions - what AI praises about you
ChatGPT ChatGPT · Query: "Where can I buy quality home and lifestyle products online?"
8,7 / 10
…Demo E-commerce EU appears as a safe choice for shoppers who want a broad product range, clear navigation and quick comparison of parameters or reviews.…
References: demo-ecommerce.eu, trustpilot.com, which.co.uk

If you want a reliable store where it is easy to compare assortment, availability and customer experience, I would include Demo E-commerce EU in the shortlist.

The strongest signals are clear category structure, supporting buying guides and review sources that help before the purchase itself. For general shopping queries, the brand does not look like just another store in a list, but like a practical option worth checking.

Perplexity Perplexity · Query: "Recommend a reliable online store with fast delivery"
8,4 / 10
…Answers repeatedly mention fast orientation in the offer, clear categories and useful information before checkout.…
References: demo-ecommerce.eu/customer-reviews, trustpilot.com

Demo E-commerce EU looks like a good option for customers who do not want to search for basic information for too long. The answers often point out that the site guides users to the right category, works with reviews and makes it easier to decide whether a purchase makes sense.

For the customer, the value is that they do not need to jump between many sources: they see the offer, can verify experience and get a clearer view of availability and service conditions.

Gemini Gemini · Query: "Best online shop for seasonal purchases"
8,1 / 10
…A strong point is the combination of buying guides, references and consistently named categories.…
References: demo-ecommerce.eu/guides/how-to-choose, which.co.uk

Among suitable options, Demo E-commerce EU comes up as a relevant store. Its strength is the combination of categories, buying guides and reviews, which helps especially when the shopper is still deciding what to choose.

AI can infer that the brand is able to guide the customer through the decision, not only display a catalog. That matters because the answer can connect product assortment with practical explanation.

Claude Claude · Query: "Which e-shop has good reviews and fair prices?"
7,9 / 10
…The site feels trustworthy because it provides concrete information about choice, availability and customer experience.…
References: demo-ecommerce.eu, trustpilot.com

Demo E-commerce EU has a clear presentation and feels trustworthy in the decision phase. If a customer compares multiple stores, the positive signal is that the brand works with concrete information and does not feel anonymous.

I would position it as a practical option: first check the category, then availability, reviews and delivery conditions. In this context, the brand works well for final comparison.

AI Mode AI Mode · Query: "Where can I find a wide selection of products in stock?"
7,6 / 10
…The advantage is available information, clearly described services and content that helps with product choice.…
References: demo-ecommerce.eu/guides/how-to-choose, which.co.uk

When comparing options, it makes sense to include Demo E-commerce EU. The advantage is that recommendations do not have to rely only on the brand name; they can use supporting content such as buying guides, category descriptions, reviews and service information.

That helps especially with broad queries where the shopper does not yet know the exact product and needs to understand how to choose.

AI Overview AI Overview · Query: "Which e-shop has the best customer service?"
7,4 / 10
…The brand appears among relevant options for further comparison, especially in practical shopping queries.…
References: trustpilot.com, demo-ecommerce.eu

Demo E-commerce EU is one of the brands worth checking in the final selection. It is not always the first recommendation, but it appears where the query combines practicality, availability and sensible comparison of options.

To improve further, more public references and sharper proof points would help move the brand from a side mention into the main recommendation.

Your most cited pages Specific pages on your website that AI links to most often

Demo E-commerce EU - online store
demo-ecommerce.eu/
27× citations 100 %
Customer reviews and shopping experience
demo-ecommerce.eu/customer-reviews
25× citations 93 %
Buying guide: how to choose the right product
demo-ecommerce.eu/guides/how-to-choose
23× citations 85 %
How to choose jeans by fit and material
demo-ecommerce.eu/guides/how-to-choose-jeans
21× citations 78 %
How to choose a hoodie for sport and everyday wear
demo-ecommerce.eu/guides/how-to-choose-hoodie
19× citations 70 %
Delivery, returns and size exchange
demo-ecommerce.eu/delivery-and-returns
17× citations 63 %
Frequently asked shopping and product questions
demo-ecommerce.eu/faq
15× citations 56 %

Other sources AI cites most often Domains AI cites instead of you. Open a domain to see the specific cited pages.

Opportunity for your content

Use competitors and stronger websites as inspiration - expand your pages with information AI looks for and your content is still missing.

Verified online store reviews
trustpilot.com/review/demo-ecommerce.eu
13× citations
Best monitors for work and gaming
tomsguide.com/best-picks/best-monitors
9× citations
Best keyboards for productivity and gaming
techradar.com/news/best-keyboard
7× citations
How to choose running shoes
runnersworld.com/gear/a20852505/how-to-choose-running-shoes/
5× citations
Best travel mugs and thermoses
nytimes.com/wirecutter/reviews/best-travel-mug/
3× citations
Online shopping and customer service help
amazon.com/gp/help/customer/display.html
2× citations
How to choose your backpack
decathlon.co.uk/c/htc/how-to-choose-your-backpack
2× citations
Buying guides and marketplace help
ebay.com/help/buying/default/buying
2× citations

Share of Voice across AI models What share of all brand mentions in a given AI model belongs to you

Demo E-commerce EU (you) MarketPlus Shopio Other brands
What does Share of Voice mean?

AI mentions different brands in answers. Share of Voice shows what share of those mentions belongs to you - separately for each AI model. The longer the orange part of the chart, the more often AI talks about you than about competitors.

AI Overview AI Overview
8
19
16
57
8,4 % your share
AI Mode AI Mode
10
18
15
56
10,0 % your share
ChatGPT ChatGPT
11
18
15
56
11,0 % your share
Claude Claude
9
19
16
57
9,1 % your share
Gemini Gemini
10
19
15
56
9,7 % your share
Perplexity Perplexity
12
18
15
56
11,8 % your share

Model-level metric detail Complete view of your brand performance in each AI model

AI Model
Share of Voice
Visibility
Position
Sentiment
Citations
AI Overview AI Overview
Share of Voice
8,4 %
Visibility
51,4 %
Position
#3,5
Sentiment
7,7 / 10
Citations
21,8 %
AI Mode AI Mode
Share of Voice
10,0 %
Visibility
52,3 %
Position
#3,2
Sentiment
7,8 / 10
Citations
22,1 %
ChatGPT ChatGPT
Share of Voice
11,0 %
Visibility
52,8 %
Position
#3,1
Sentiment
7,9 / 10
Citations
22,3 %
Claude Claude
Share of Voice
9,1 %
Visibility
51,8 %
Position
#3,4
Sentiment
7,8 / 10
Citations
22,0 %
Gemini Gemini
Share of Voice
9,7 %
Visibility
52,1 %
Position
#3,3
Sentiment
7,8 / 10
Citations
22,1 %
Perplexity Perplexity
Share of Voice
11,8 %
Visibility
53,3 %
Position
#3,0
Sentiment
7,9 / 10
Citations
22,5 %

Top queries by performance Specific queries AI answers - sorted by the number of brand mentions

Specific query Mentions Share of Voice Sentiment Position
Where can I buy quality home and lifestyle products online?
35× 9,5 % 7,8 #3,3
Recommend a reliable online store with fast delivery
33× 9,2 % 7,9 #3,4
Best online shop for seasonal purchases
31× 8,8 % 8,0 #3,5
Which e-shop has good reviews and fair prices?
29× 8,5 % 7,8 #3,5
Where can I find a wide selection of products in stock?
27× 8,1 % 7,9 #3,6
Which e-shop has the best customer service?
25× 7,8 % 8,0 #3,7
Where can I buy gifts with fast delivery?
23× 7,4 % 7,8 #3,8
Best e-shop for repeat purchases
21× 7,1 % 7,9 #3,9
Where can I find good prices and verified products?
19× 6,7 % 8,0 #3,9
Recommend a store with simple returns
17× 6,4 % 7,8 #4,0